Are you someone looking for creating a brand
name for your business? Just like famous names like Amazon or Paytm or
something similar? Then you’ll find out more
details on how to do that in this article today. The very first step of it is
trademark registration. Now the trademark registration isn’t just a license,
it’s actually an urgent requirement for making your business more visible and
more open to opportunities and attention. Without securing your brand you’d
probably not rise much as it will be easily copied or stolen.
Now that you own a business and want to
establish it well in the business market, then you should get a trademark
registration. The whole process is easy that you can easily do it yourself, but
you can also opt to take service from agents who will do the trademark
registration for you. It’ll barely take a day for the agencies. Usually, you
have to mail them with your details and an agent from the agency will guide you
throughout the process accordingly and in a smooth way.
The trademark registration application filing
will be done within a working day and then you will be able to use the
trademark in just a 3 days time. Also once your trademark registration
application is filled you are able to track it online. This is because though the
filing of an application takes about 1 to 3 days but actual trademark
registration takes around 9 months to 16 months and that’s why you have to
track your progress online while your application gets processed.
During this period of time, your trademark
registration application could get rejected too. This rejection usually happens
because of not replying on time. Every time there’s an issue, you get notified
with a time period to reply them back when you fail to reply and resolve the
official queries your application will get rejected and unfortunately you’ll
have then started it all over again from the beginning.
What
all you can get a trademark registration on?
Even though a trademark is likely to be mostly
the brand name of your company it could be rather registered on the various
way, like did you know that you can get a trademark registration
on a sound as well? Not many people know that. For example, the way the tagline
sounds “paytm karo” for the brand paytm can have a trademark registration over
it as well. Now what else can you get a trademark registration on?
·
The colour of the brand name like Coca-cola is
red
·
The way the ringtone sounds of
the idea, Airtel, Docomo.
·
So while explaining the kind of
intellectual property that can be trademarked, following I’ll explain its types:
-
a) The product – like boutique is
a shampoo product again can be trademarked.
b) Shape – the shape of a beer
bottle or the parachute lotion or the shape of dove soaps that shape can be trademarked
as well.
c) A service – like the online
shopping websites of Flipkart, amazon, Snapdeal etc which are service providing
brands.
d) The sound – you know the famous
song “Do Co Mo” of the docomo. Or Nokia’s famous ringtone? Yes, those songs can
be trademarked.
e) Colours - the very famous
colour red of Coca-colaor the blue colour of Pepsi can very well be trademarked
and copying the trademarked things is a criminal offence.
f) Words – the words like
Facebook, Twitter, Google, etc are few examples of the trademarked words.
g) Logo - like the logo of Nike
can be an example of trademark registration of a logo.
h) Phrases - we’ll take example of
the above brand Nike they say “just do it” and that tag line is trademark
registered.
Finally
coming to the documents that you will require for trademark registration.
Till now in my explanations,
I have shed light over the understanding and details of the trademark
registration and what trademark registration or a trademark is. Now we’ll just
finally look at the documents you’d need for trademark registration.
·
Trademark “TM” requisite form.
·
Power of attorney
·
Declaration of for use of TM
·
Other incorporation documents.
Note:- only the scanned copies of these documents are required in online filing of trademark registration, the hard copies are mandatory for NRIs.
Source url: https://swaritadvisorsindia.wordpress.com/2018/07/12/trademark-registration-an-important-aspect-of-business/
